In 2010 Facebook accounted for 10% of all internet page views. Proportionally and comparatively, no other online service receives anything close except YouTube. The relationship is no accident – half of all YouTube views are redirects from Facebook.
What many businesses do not even realize is that their business too can appear on Facebook and have their own platform available to a daily user base of over 100 million people across the globe.
Automatic translation software is very efficient these days and pages can be translated automatically in moments, and be delivered to potential sales leads across the globe.
The Facebook “Like” system is a personal recommendation system that offers no incentive for the person clicking the “like” button. A properly impartial positive review is like fairy dust to a marketing professional. Getting people to “like” your business page or some content provided therein instills a higher level of buyer confidence in future visitors to your main site or Facebook page.
It follows that if a potential buyer would trust a friend’s advice to purchase a product or service based purely on their recommendation, you would likely trust similar advice offered through a “Like” on Facebook. It may not have the same power of a personally spoken recommendation but the number of people that can potentially recommend you are vast. This is what adds weight to the like system. If a large number of people like your products, your business or even just your Facebook page, you suddenly gain access to huge market exposure. If you can get people to actually accept a friend request from your business page, you can instantly connect to a lot of potential customers.
Just how many?
Well we mentioned that 100 million people every day use Facebook. So let’s throw in some more (conservative) statistics. The average Facebook user has 100 friends. Who, in turn have an average of 100 friends. They in turn also all have an average of 100 friends. Now do some sums.
100 friends send a message to all their friends.
That’s 100 people writing to a 100 people each.
That comes to 10,000 messages.
At even a first level distribution like this, a single message sent can reach 10,000 in hours.
Let’s say only 10% of the recipients forward that message for whatever reason to their friends. So for every the 10,000 recipients in our 1st distribution, 100 (i.e.10%) carry on the message and send it to their friends. Another 10,000 people have now seen that shared item. Now although only a small proportion may become a sales lead; there are big enough numbers to generate healthy sales conversions.
This is the tip of the iceberg. If only 1 % the original 10,000 recipients agree to become friends as a result of the original message that can contain such an invitation, the next time a message is sent out , you start with 200 people, reach 20,000 at a 1st level share and 20,000 at the next level. So you now reached 40,000 people. Repeat this process, adding friends and sharing and you can be reaching hundreds of thousands of people on a regular basis. This can drive huge amounts of traffic to a website if done properly.
The other aspect of Facebook as a business marketing tool is that many websites are overly functional and the user has no option but to read or buy something. News blogs are seldom read and in many cases only of interest to a business observer rather than a potential sales lead.
To entice visitors who are in “browse” mode on the internet, knowing that an average user spends 10% of their time on Facebook anyway a Facebook page can add to their user-experience by not simply trying to sell through Facebook because it is not particularly suited for that. Facebook is more about making friends and if you can, make friends with people you can turn them into customers much more easily. Trust is paramount in sales and allowing the friendly face of your business to shine through Facebook goes a long way in engendering trust and offers alternative to a sales based website with a platform to discuss new products with people and inform customers of forthcoming events related to business.
Those not actually selling a product can still nurture clients through careful Facebook marketing and combining efforts with twitter and FourSquare just builds on some social network marketing opportunities that connect with hundreds of millions of people (and most likely your clients too) on a daily basis.