Google quality standards are higher than ever. In fact Google has declared war on poor quality websites as has been shown by their recent Penguin/Panda updates. They have not been shy in mentioning the fact that this year is the year for Google to weed out the crud from the SERPs (Search Engine Results Pages).
A lot of my business is writing and editing and I see dreadful stuff being published online and on the front pages of Google. This make my own writing less worthy when I see it rank below those sites even though I know my quality outstrips theirs by a long shot. Some sites of my clients that suffered in the updates were genuine sites with great products. They did however have many poor incoming links – a specific target for the Google SERPs laundromat or algorithm change as they are known..
The problem for many has been purchased SEO. That’s pretty much it in a nutshell – the wonglers (Those who cannot write proper English, or spin content to the indecipherable) are being thrown off the cliff and generally, the wranglers are left. There is still plenty of work to do and SEO professionals like myself now have to figure out how to regain ranking for broken sites without recourse to the usual link-building which now seems like a dying art in its present form. Another effect of the updates where a site was punished for poor links will be a downgraded PageRank. If your PageRank has dropped recently, the updates are most probably to blame. PageRank drops also may not be immediately noticeable as they are only updated every 3 months. Find out more about dropped PageRank here.
I did notice however that sites with blogs seemed to have done pretty well in the light of the Google updates so I will be focusing more on that in the coming months. For those who see no light at the end of the tunnel you have my condolences for the loss of your ranking and hope I can be of assistance in clawing your way back up. The Google reconsideration request tool combined with the new Google Disavow Links tool is the first step for many.
If you need SEO experts to help you get back in shape in the search engines, contact PhraseSet today and we can get your business on the road to recovery.
By Tim Higgins